Monday, August 11, 2008

Getting The Word Out

A piece of advice put out by a former DMNer: Having potential employers know you are available can work to your advantage. This blog has an audience outside the building as well. People in the blogosphere have made postings in the past and may do so again.

Mr. Sunbeam is extremely sensitive to protecting people's privacy in this environment. He has no intention of posting anyone's name without their express permission. He also knows that people can and do change their minds about putting in for the buyout and does not want to cause any embarrassment to those who do have a change of heart before the deadline passes.

Unless persuaded to do otherwise, Mr. Sunbeam will hold to his plan to post only numbers, not names, until after the buyout period ends on Wednesday, Aug. 20.

1 comment:

David Leeson said...

This would be a good time to become acquainted with social networks if you aren't already. These portals are far beyond their early identification as youthful folly or college gossip. Almost all feature some of the best in the business as members.

Among the best:

Facebook: What started out as a college hook-up network has managed to grow steadily without losing its soul. You'll find less spam and lurkers on Facebook than other networks but the ceiling is lower than, say, MySpace, due to the inability to arbitrarily add connections/friends. Facebook, in many ways, is a more hip version of Linked In for professionals.

Friend Score:

0-100: You need to get out more
101-500: You're into the idea of social networks but it's not going to consume you.
501-1000 - You're either really popular or you're a Facebook "whore," collecting names just to drive up your numbers.

LinkedIn: This is a great site for the blue chip white collar crowd but I question it's effectiveness. It has always seemed more like a place to be seen than a reason to be seen. It's big enough that you can't ignore it but, in summary, it's PC/Corporate/White Collar booooooring. If you're a LinkedIn user then I suggest adding the LinkedIn Firefox add-on. It will make accessibility to the site seamless with your browser.

Plaxo Pulse - Just as boring as LinkedIn. Not as dynamic but enough people use it to keep it viable. It was once the industry leader of the genre. If you;'re a big fan of LinkedIn then you'll dig Plaxo,

MySpace - the much discussed and equally maligned MySpace, owned by magnate Rupert Murdoch, continues to hit the big numbers aka YouTube. There isn't much to like about MySpace except the fact that practically everyone on the planet with an internet connection is a member. The rules are simple. Sign up and spam. In fact, you'll spend a portion of your precious time each day getting rid of the porn spam.

Send me an email and I'll share my number one favorite corporate denial related to a proposal I made for the DMN to have a MySpace profile. It's a classic.

A Warning:

Social networks encourage you to be who you are. But, be careful. Images of you partying hard may not mix well with job searches. Images of you passed out at a party may make your friends ROTF but they'll probably keep you from a job. Nearly 75 percent of HR departments consult online profiles like MySpace and Facebook for further insight into your history and more than 50 percent have declined employment related to what they found (CIO magazine - April 2008) Rule of thumb to use? Would my mother approve of it?

Best tip to increase your contacts:

Find someone you admire or respect within the profession you desire and then go to their friend list. You will likely discover numerous people you have lost contact with and/or hold a position in an organization where you would like to work.

Why do it? It's pretty simple - the more contacts you have the more you can spread information about your news. However, be thoughtful about how you get the news out. Spamming is not cool and even though blogs are an ubiquitous part of the culture they may not be the best way to be noticed, especially if your blog sends only one notice or is only three threads deep.

In other words think about how to maximize your "marketing."

One last network to consider is Twiiter. It's amazing how many people in the newspaper industry are still unaware of this social networking phenomenon. Admittedly, it's not the easiest thing to grasp because of it's own simplicity. Twitter is sort of like text messaging for the masses. People "join" your Twitter by choosing to follow you. The most ambitious will even allow your "twitters" to alert them via cell phone as a text message.

And don't forget a personal web page. There are a number of free web hosting options (Google offers a good one) with simple drag and drop templates for building pages. Furthermore, you can make your site look more professional with a personal domain name such as davidleeson.com

I have used a company called NameSecure for the last decade to purchase the more than 70 domains I now hold. The best part is that you can easily connect your domain name with any hosting service simply by copying and pasting the exact URL of your site into the "transfer" settings NameSecure offers in the "modify domain" tab. Click on their URL grabber and your free web site will be placed inside a hidden frame that will show your domain name in the location window of the browser.

To see this in action - check out a recent domain purchase. Go to: www.unlistedproject.com (a test site I set up for a current DMN widget/workflow project) and then right click on an empty spot of the web page. In the right click selection menu choose "open frame in new window" and you'll see the actual location of the URL, which, in this case is: http://www.davidleeson.com/unlistedproject/start.html

-- David Leeson